Blogs and the 'Social Media Era'

It's no news that nowadays social media are overtaking traditional media. Don't get me wrong, traditional media will always have their place in the PR toolkit. However, social media provide new opportunities for organisations to interact with their publics in a way that was not possible before. With social media you can reach a wide audience, quite easily, with a fast and cost-effective way. Most importantly though, it can raise your brand awareness.

Blogs are a very popular example of social media. A blog can help an organisation communicate it's messages while at the same time allowing people to give feedback and share their own ideas through comments. This  helps to create and maintain a relationship between the organisation and the audience, which is what PR is all about. Therefore, a blog should be treated as face-to-face communication.

For more information about blogging (and a good list of do's and dont's), check out this presentation:

Blogging and video workshop

View more presentations from Matt holland.