Social Media Webcast

This week I had to do a webcast for one of the modules in my course. This was the brief:

You are the Social Media Strategist within a PR agency. The MD of the agency has suggested that you produce a short webcast to the agency’s current and prospective clients that introduces them to certain key aspects and issues regarding social media.Your webcast is to address the following areas:

1. What is social media, why is it called socia media?

2. What are the sociological and cultural concepts behind social media and what is their relevance to PR?

3. How will the agency be using social media?

4. What are the benefits to the client?

5. What are the negatives to the client and how will they be dealt with?

Please be kind enough to excuse my poor editing skills :)